Why we like
Projects 0Last week I gave a quick talk at the latest Free Dinner, organised by Adam of Free State. The evening was geared around discussing why people like. With other talkers having backgrounds in writing, events planning and neuroscience, I looked at the motivations for people liking and sharing online, and why that is rooted in a much more primal need to belong. My slides are below, along with ... READ MORE
A stake in the ground on measuring social
blog 0There are dozens of frameworks, hundreds of KPIs and countless social media experts shouting about social media measurement. But there's no consensus, and most of it doesn't actually help track anything. So I've put together a very simple framework for assessing how well a brand is getting people to express social behaviours that might be indicative of brand preference. It's not overly complex or fancy, but it gets the job ... READ MORE
Some stats about mobile
blog 0For, you know, dropping into presentations to sound clever and what not
Some stats about mobile from Mike Phillips ... READ MORE
I was lucky enough to go to SxSW this year. So what did I learn? The future is going to be amazing. If we want a new gizmo or toy, we will no longer have to go to a shop to buy it, we will be able to download it from the internet and print it using a 3D printer. and if we find a toy we really like we ... READ MORE
Social media works as a platform because it taps into a human need, a need to share, to communicate. Successful brands have been ones that try to add to this rather than merely disrupt. Either by being part of the conversation whilst being timely, relevant and entertaining or by being useful, in some case literally just by being there so customers can contact them in the channels they chose. Mobile has ... READ MORE
What we can actually learn from SxSW
Projects 0I was lucky enough to go to SxSW this year. So what did I learn? The future is going to be amazing. If we want a new gizmo or toy, we will no longer have to go to a shop to buy it, we will be able to download it from the internet and print it using a 3D printer. and if we find a toy we really like we ... READ MORE
Social works best with mobile
blog 0Social media works as a platform because it taps into a human need, a need to share, to communicate. Successful brands have been ones that try to add to this rather than merely disrupt. Either by being part of the conversation whilst being timely, relevant and entertaining or by being useful, in some case literally just by being there so customers can contact them in the channels they chose. Mobile has ... READ MORE