A stake in the ground on measuring social

There are dozens of frameworks, hundreds of KPIs and countless social media experts shouting about social media measurement. But there’s no consensus, and most of it doesn’t actually help track anything. So I’ve put together a very simple framework for assessing how well a brand is getting people to express social behaviours that might be indicative of brand preference. It’s not overly complex or fancy, but it gets the job done, which is important for me and the brands I work with.