My name is Mike. I'm a planner of sorts. I spend far to much time on the Internet. This site isn't helping.
I tend to have a lot of side projects. Here are a few of things I've been spending my spare time making
Occasionally I'll think of something smart to say. And other times I'll write a blog post.
Last week I gave a quick talk at the latest Free Dinner, organised by Adam of Free State. The evening was geared around discussing why people like. With other talkers having backgrounds in writing, events planning and neuroscience, I looked at the motivations for people liking and sharing online, and why that is rooted in […]
There are dozens of frameworks, hundreds of KPIs and countless social media experts shouting about social media measurement. But there’s no consensus, and most of it doesn’t actually help track anything. So I’ve put together a very simple framework for assessing how well a brand is getting people to express social behaviours that might be […]